The Daily Pennsylvanian is the independent student-run newspaper of the University of Pennsylvania. Three-time Pacemaker Award winners, known as the “Pulitzer Prize” of college journalism.
In 2020 before my term as Design Editor ended, I initiated a re-branding for the DP's digital platforms. This included a re-design of the website, daily newsletter, and social media assets.
⭑ Associate Collegiate Press | Pacemaker Award (Publication - 2020-21)
⭑ Associate Collegiate Press | Pacemaker Award (Publication - 2020-21)
01
THEDP.COM
Brand system and article page design for thedp.com based on the new DP brand guidelines I developed. I focused on creating more white space and re-arranging ad placements to provide a less cluttered, more streamlined reading experience.
Brand system and article page design for thedp.com based on the new DP brand guidelines I developed. I focused on creating more white space and re-arranging ad placements to provide a less cluttered, more streamlined reading experience.
Brand Design, Digital Editorial Design
(2020)
(2020)
02
'DEAR PENN' NEWSLETTER
Logo and UI/UX design for 'Dear Penn' based on new DP brand guidelines I developed.
'Dear Penn' is sent every morning on weekdays. Using the concept of our newsletter being at the top of your inbox, I incorporated a rising sun into the newsletter logo while sticking to the DP's signature red for the type.
Logo and UI/UX design for 'Dear Penn' based on new DP brand guidelines I developed.
'Dear Penn' is sent every morning on weekdays. Using the concept of our newsletter being at the top of your inbox, I incorporated a rising sun into the newsletter logo while sticking to the DP's signature red for the type.
When considering the user experience, we added reader personalization and took more of a streamlined approach to how we organized content. I used numbers to succinctly convey the top stories of the day, and included square article imagery for easy scalability and to break up the text.
Logo Design, UI/UX Design
(2020)
Logo Design, UI/UX Design
(2020)
03
@DAILYPENN INSTAGRAM
Digital design and iconography for @dailypenn based on the new DP brand guidelines I developed.
Our readership is increasingly turning to our Instagram account for bite-sized versions of our articles. I developed a template for spotlight article headlines, feature stories, and an identity for the "Top 5" Editors Picks Instagram Story series that directed back to our website.
Digital design and iconography for @dailypenn based on the new DP brand guidelines I developed.
Our readership is increasingly turning to our Instagram account for bite-sized versions of our articles. I developed a template for spotlight article headlines, feature stories, and an identity for the "Top 5" Editors Picks Instagram Story series that directed back to our website.
Digital Editorial Design
(2020)
(2020)
04
PODCASTS BY THE DAILY PENNSYLVANIAN
Brand and logo design for the DP's podcasts based on the new brand guidelines I developed.
Podcasts are available for streaming through Apple Podcasts, Spotify, Soundcloud, and thedp.com.
Brand and logo design for the DP's podcasts based on the new brand guidelines I developed.
Podcasts are available for streaming through Apple Podcasts, Spotify, Soundcloud, and thedp.com.
Brand identity design
(2020)
(2020)
