Part of the Vox Media portfolio, POPSUGAR is a lifestyle brand with over 300M monthly readers and 32M followers. As a Visual Designer, I conceptualized and created designs for editorial and social initiatives across all site verticals in alignment with brand style guides, including post graphics, social layouts, and the lifestyle vertical hubs. Below is a sample of some of my work.
01
CUSTOM POST GRAPHICS
A selection of custom designs — including collages and photo treatments — for articles within beauty, fashion, and lifestyle verticals. Featured on the POPSUGAR site and social accounts.
A selection of custom designs — including collages and photo treatments — for articles within beauty, fashion, and lifestyle verticals. Featured on the POPSUGAR site and social accounts.
Editorial Design, Photo Editing
(2022-2023)
(2022-2023)
02
THE READING CHALLENGE
Concept, custom logo design, and supporting assets for POPSUGAR's ninth annual Reading Challenge. The challenge has over 30,000 active participants.
Leaning into its 'nostalgia' theme, I referenced 1960's and 1970's book covers and vinyl album artwork.
Concept, custom logo design, and supporting assets for POPSUGAR's ninth annual Reading Challenge. The challenge has over 30,000 active participants.
Leaning into its 'nostalgia' theme, I referenced 1960's and 1970's book covers and vinyl album artwork.
Identity design, custom logo & typography
(2022)
(2022)
03
RIHANNA CAREER TIMELINE
Leading up to Rihanna's highly-anticipated Super Bowl Half Time performance, I worked with the social team to design and deliver a timeline of Rihanna's career highlights. Featured on POPSUGAR's main Instagram and TikTok accounts.
Leading up to Rihanna's highly-anticipated Super Bowl Half Time performance, I worked with the social team to design and deliver a timeline of Rihanna's career highlights. Featured on POPSUGAR's main Instagram and TikTok accounts.
Infographic, Social Design
(2023)
(2023)
04
HOUSE OF THE DRAGON
Ahead of the long-awaited prequel to Game of Thrones, I worked with the editorial team to design and deliver this extensive family tree for HBO Max's House of the Dragon premiere. Featured on POPSUGAR's main Instagram and Twitter accounts. It was the #1 most-engaged-with post on our main Instagram account and one of the top traffic-drivers to our website.
Ahead of the long-awaited prequel to Game of Thrones, I worked with the editorial team to design and deliver this extensive family tree for HBO Max's House of the Dragon premiere. Featured on POPSUGAR's main Instagram and Twitter accounts. It was the #1 most-engaged-with post on our main Instagram account and one of the top traffic-drivers to our website.
Infographic, Social Design
(2022)
(2022)
